12/7/2022 0 Comments Afloat waterbed![]() She bought her first one 40 years ago, about the same time she installed a mirror on her bedroom ceiling in her red-roofed mobile home in Hull, Georgia. If those guys think Dart is swell, they should meet Jeri Lollis, who really seems to be living her best life with a waterbed. "Everybody is like, 'Really, you got a waterbed?' And I'm like, 'Yeah, they're really good, they're better than they ever were.' I'm like a pop-culture hero now with the guys at work." "It's like floating, it's so nice," Dart said at his Coral Springs home. When he went mattress shopping in June, he was thrilled to see the Afloat beds at City Furniture and bought the first one. His waterbed didn't move with him to Florida several years later, and Dart said he missed its comforting warmth. Michael Dart was one of those 1980s customers in Rochester, New York. "People who might have bought it for Saturday nights, then started using it every night," Hall said. By the mid-1980s, the Waterbed Manufacturers Association reported roughly $2 billion in annual sales. It's been 50 years since Hall initially designed a waterbed for a thesis project at San Francisco State University. With materials unavailable in waterbeds' heyday, Hall said, "it's been kind of fun to reimagine all the things to make the design better." "Seeing a thing undulate like they did in the early 1970s, people looked at it and said, 'Well, this is an interesting ride,'" Hall said. They've traded product names Hall used in the 1970s such as The Pleasure Pit and Pleasure Island for the sober-sounding Firm and Pure models. They range from about $2,000 to $3,300 - adjusting for inflation, about the same cost as a waterbed in 1975. Koenig, whose furniture store chain started as Waterbed City in 1971, has joined with Hall and former waterbed manufacturer Michael Geraghty to form Tamarac-based Hall Flotation, which produces the Afloat waterbeds. Hall fully agrees that health benefits are an Afloat's main selling points.īut he says he also told Koenig, "Come on, we can't be boring!" ![]() ![]() We're selling better sleep, more comfortable sleep, temperature control," Koenig said. He's not selling nostalgia, and he doesn't bring up waterbeds' notorious reputation until he's asked point-blank about it. In the City Furniture showroom in Tamarac, a sign promises Afloat mattresses are "not your parents' waterbed." Koenig flops onto one, describing how it contours to his physique while also fitting into standard bedding and stylish bed frames. ![]()
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